Search Engine Optimization Pricing Plan & Packages

Why should you consider SEO?

Ever wonder why certain sites rank on top of Google's search results? This is due to organic Search Engine Optimization (SEO), which is a process where SEO specialists amend a site’s architecture (on-page SEO) to make it friendlier for both search engines and users and conduct a variety of external methods (off-page SEO) to give the site better authority and visibility.

Although everyone wants to rank on the first page of Google, not everyone deserves to be there. Your website earns that right through an intricate algorithm by Google that contains over 200 signals to determine the ranking of websites. This algorithm is constantly being updated – just last year there were over 540 quality improvements to it!

An effective SEO strategy will help drive unlimited free traffic to your website, keeping you one step ahead of your competition.

Why you should consider getting on board online search marketing for your business

  • 93% of all experiences online begin with a search on a search engine.
  • 89% of people use search engines in their decision processes when making a purchase.
  • Nearly 90% of visitors find websites through search engines.
  • 70% of links clicked on in searches are organic, not paid.
  • 61% of global Internet users research products online.
  • 50% of all mobile searches are conducted in the hopes of finding local results, and 61% of those searches result in a purchase.
  • Search is the #1 driver of traffic to content sites, beating social media by more than 300%
  • Inbound marketing costs 62% less per lead compared to traditional, outbound marketing.
  • SEO leads have a 14.6% close rate, while outbound leads have a 1.7% close rate.
  • By the end of 2018, there will be 73 billion phone calls generated from mobile search alone. Calls from search are growing by 42% a year.

Benefits of SEO

Increase Brand Awareness - An increased number of consumers spend a considerable amount of time on the internet searching for products and services. Our SEO services will give you the advantage of being found when your prospects are in the process of searching. Customers tend to trust the sites that they find listed in the top pages; it is just human nature

Increased Lead Generation - Each day millions of consumers begin their buying cycles online. Consumers are becoming immune to most traditional forms of advertising. When consumers search for your services rather than the other way around they are much more receptive to your marketing message

Low Customer Acquisition Costs - Search engine marketing leads are less expensive compared to traditional marketing methods. With search engine marketing, you are spending much less while you are reaching more people who want your product or service.

Campaign Objectives

STAANDPOINT understands that quick results are crucial. However, in the world of SEO, an ongoing cohesive strategy will ensure long term search engine stability of the site.

Our Objectives
Overcome any search engine accessibility restrictions posed by the technology embedded to the site and create SEO friendly site architecture.
Implement an ongoing onsite Optimization strategy to improve natural search engine traffic and ROI.
Develop search engine friendly proactive content strategies aimed at increasing search engine presence.
Increase the number of quality incoming links with different content syndication approaches on an ongoing basis to proactively build link popularity.
Enhance brand visibility and awareness of your products and services.
Effectively use Social media opportunities to build links as well as engage site audience.
Conduct site reviews and competitive analysis to maintain and improve rankings and keep Optimization as current as possible as search engines evolve.

Proposed SEO Solutions and Deliverables

Here are some of the major components that are often incorporated into our clients’ natural search marketing strategies

Strategy Research & Planning

Our SEO team will liaise with your company to obtain a solid understanding of your company and its key objectives, requirements and restraints for the campaign. During this stage, we will conduct a wide variety of analyses ranging from keyword analysis to competitive analysis. We will ensure that all campaign activities will drive your business to obtain the maximum ROI.

Website Architecture & Code Optimization

Our SEO team will liaise with your company to obtain a solid understanding of your company and its key objectives, requirements and restraints for the campaign. During this stage, we will conduct a wide variety of analyses ranging from keyword analysis to competitive analysis. We will ensure that all campaign activities will drive your business to obtain the maximum ROI.

Content Development & Optimization

The backbone of any marketing campaign is creating compelling content and search engine algorithms are placing more importance than ever on the text content on websites. If a site hopes to rank for specific keywords and phrases, it is critical that the site has unique high quality content with targeted keyword phrases in the content. Our SEO services include best practices for on-page content that exceed expectations.

Link Popularity

Link popularity of the site will play a major role in the search engine Optimization process. For this reason we propose an intensive, ethical link building campaign designed to cut through search engine competition. Search engines measure the popularity of your website by the amount and quality of websites linking to your site. We look at the sites that are consistently ranking for your keywords and make sure that we build enough link popularity so that your site can compete for rankings.

Social Media Integration

One of the most significant changes in SEO over the past decade has been the emergence of social networks. As the search engines continue to embrace the influence of social sites such as Facebook, Twitter and Google+, it is important that you have an integrated approach to your social presence and the impact it has on your search listings. We will work with your team to build a social media strategy, which helps deliver traffic from social networks, and influences search engine rankings.

SEO Packages & Pricing

As each and every company is different, we know that what works best for one company may not work for another. We want you to know what you will be getting with each one of our SEO plans, which will help you to make a well-informed decision when comparing the value of SEO services. We tailor make these deliverables according to your SEO requirements, ensuring that you are given a program that works best for your individual company.

The following deliverables are spread across six months to one year duration.

Deliverables Silver Gold Platinum
Monthly investment GHS1,500 GHS1,800 GHS2,500
Number of keywords optimised 20 30 100
Site analysis Included Included Included
Mobile usability check Included Included Included
Backlinks analysis Included Included Included
Keywords research Included Included Included
Page speed analysis & recommendation Included Included Included
Crawler compliance implementation Included Included Included
CSite architecture audit & recommendations Included Included Included
Title & Meta tags optimization Included Included Included
Optimization of robots.txt Included Included Included
OImplementation of XML sitemap Included Included Included
Canonicalization analysis Included Included Included
URL rewriting Included Included Included
Pages H tags optimization Included Included Included
HTML sitemap Included Included Included
Link redirect audit Included Included Included
Broken links audit Included Included Included
Custom 404 error page setup Included Included Included
Image & Hyperlink optimization Included Included Included
Anchor tag optimization Included Included Included
Google & Bing Webmaster tools setup Included Included Included
Google Analytics setup & integration Included Included Included
Social sharing integration Included Included Included
Custom 404 error page setup Included Included Included
Onsite Blog optimization Included Included Included
Assessment of website content & strategy Included Included Included
Home page content publication Included Included Included
Blog writing 2 4 6
Informational content writing & syndication 3 6 9
Guest Blog outreach 1 3 6
Press Release writing & distribution - 1 1
Infographic creation & distribution - 1 1
Infographic creation & distribution - 1 1
Video distribution (Client to provide) Included Included Included
Q&A posting Included Included Included
Image sharing Included Included Included
PDF/PPT creation & distribution Included Included Included
Classified submissions Included Included Included
Article engagement Included Included Included
Social bookmarking Included Included Included
Social portal profile creation Included Included Included
Social media strategy & consultation - Included Included
Local Citation building Included Included Included
Monthly SEO performance reports Included Included Included
Email US WhatsApp Us WhatsApp Us WhatsApp Us